What Sets India’s New Makeup Brands Apart

For Sabrina Suhail, it is customisation that sets apart her brand. Before launching Tinge, the makeup artist offered made-to-order lip colours through personal consultations—the new label offers an online experience. “Earlier, I had set colours [for lipsticks] and customers could choose the texture and aroma,” she says. “What we now have is more unique, an infinite colour wheel so client can choose any colour they want.” 

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