Sabrina Suhail, founder of the makeup brand Tinge, finds an average growth of 30 per cent month-on-month for the products sold. “The sheer number of queries coming in over the last six months is an indicator of the rapid increase in awareness. Consumers have been becoming more conscious of their choices, especially towards animal cruelty. There is also a growing need for healthier options like going organic, which inadvertently brings them in the fold of conscious and green beauty,” she opines.
Read full article: The New Indian Express