Officially registered in 2018, its store in Bengaluru attracted customers for its customised products. The startup prides itself on conducting transparent business where the customer can choose their preferred colour and fragrance to alter the standard products and watch it being made in front of them. “Once their preferred formulation is sold, the remaining is discarded and the same product is not sold again,” Sabrina says.
The startup offers a wide range of cruelty-free and vegan products like lip balm and lipstick, foundation, and concealer, among others. They are also handcrafted with minimal machine intervention.
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