Finding a foundation shade from the existing range that perfectly matches your skin tone can be quite an uphill task! This Bengaluru-based vegan brand not only provides cruelty-free makeup products but goes a step further in letting the users customise their preferred foundation shade. The brand allows customers to physically choose and get the selected shade developed in its store. Online shoppers can log on to the website to customise the existing ten shades as per undertone and skin type. The major takeaway, apart from getting the closest foundation shade, is that these are non-comedogenic thus, will not clog pores.

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