Makeup artist Sabrina Suhail had her own product line called Makeup by Sabrina Suhail. But a little before the pandemic hit, she decided to take her brand in a different direction.

“It was a conscious decision to move away from my identity as a makeup artist. After all, the brand is not about me, it’s about the product,” explains Suhail.

The rebranded line – Tinge – ended up being launched during the pandemic, and Suhail recalls, “There was a slight challenge with shifting gears but the ability to reach consumers digitally really worked for us,” recalls Suhail. She believes that her team’s “quick thinking and moving the customisation model online” benefitted them the most.

Read full article: Tweak India