Brands like Tinge let you customise not just the case but the entire lipstick as per your preference, with clean ingredients and transparent processes. Though they have a store in Bengaluru, the lockdown saw them go digital as the founder, Sabrina Suhail, would consult with you via Zoom to whip up the lipstick of your dreams. The process is intriguing – you get to choose the finish, fragrance, flavour and undertone. It’s even mixed and packaged in front of you, named by you, giving it great social media appeal, which is very important for millennial buyers.

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